Job Listings

Vice President of Marketing

Our client is a dynamic and innovative leader that is committed to pushing boundaries, fostering a family-oriented culture, and achieving excellence in everything they do. As they continue to expand their horizons, we are seeking a visionary Vice President of Marketing to join their executive team. As the Vice President of Marketing, you will play a pivotal role in shaping our marketing endeavors. Reporting directly to the Chief Executive Officer, you will lead a talented team and drive the development and execution of strategic marketing initiatives that align with our long-term business objectives. Your expertise, leadership, and passion for our corporate/family culture will be instrumental in advancing our brand recognition, engaging customers, and driving revenue growth.

Key Responsibilities:
• Develop Strategic Marketing Strategy: Create and implement a results-oriented marketing strategy that supports our organization’s long-term business objectives.
• B2B Marketing Initiatives: Spearhead B2B marketing efforts, including digital marketing, print publications, events, contact strategy, and market research.
• Market Research: Conduct in-depth market research to identify trends, customer preferences, and growth opportunities, refining our marketing strategies accordingly.
• Collaboration: Work closely with product development and sales teams to plan and execute successful product launches and ongoing marketing campaigns.
• Content Strategy: Develop and manage a content strategy that positions our organization as a thought leader in the industry, delivering valuable and engaging content to target audiences.
• Data-Driven Decisions: Utilize data analytics and metrics to measure campaign effectiveness, making data-driven adjustments for continuous improvement.
• Budget Management: Take charge of the marketing budget, ensuring efficient resource allocation for maximum ROI.
• Strategic Partnerships: Identify and cultivate strategic partnerships and alliances that enhance our marketing efforts.
• Digital Marketing Oversight: Oversee digital marketing efforts, including SEO, SEM, social media, email marketing, content marketing, and online advertising.
• Public Relations: Manage internal and external public relations initiatives, including media relations, crisis communication, and reputation management.
• Team Leadership: Lead, mentor, and manage a team of marketing professionals, fostering a collaborative and innovative work environment.
• Brand Identity: Maintain and enhance our brand identity, ensuring consistent messaging and visual representation across all marketing channels.
• Customer Experience: Collaborate with other departments to ensure a consistent and positive customer experience across all touchpoints.

Qualifications:
• Bachelor’s degree in marketing, Business Administration, or a related field; MBA or advanced degree is a plus.
• 10+ years of progressive experience in marketing, including several years in leadership roles.
• Proven experience in marketing leadership roles, with a track record of success in developing and executing marketing strategies.
• Strong understanding of digital marketing, analytics, and emerging marketing trends.
• Excellent leadership and team management skills.
• Exceptional communication and interpersonal abilities.
• Strategic thinker with a results-driven mindset.
• Budget management experience.
• Familiarity with relevant industry tools and software.

 

Thank you for your interest in this role, but this position is now closed. We encourage you to still submit your resume to info@mksearch.com for future opportunities that may align with your skills and experience. Thank you!